UK PLATFORM AWARDS 2025

Please click on award title to view the detailed criteria and to see the awards voted for by advisers.

• Platform of the Year 2025

  This award will go to the intermediary platform that the judges deem to have made the greatest advance or been the most innovative in 2024/5 but, importantly, that also demonstrates consistency over a period, as platforms are for the longer term.

• Best platform provider (AUM over £40 bn)

  The award for the best larger platform, with AUM over £50 bn. Voted for by advisers.

• Best platform provider (AUM up to £40 bn)

  The award for the best smaller platform, with AUM over £50 bn. Voted for by advisers.

• The award for best platform service voted for by advisers

  This award will go to the platform delivering the best administration, functionality, ability to integrate with tools and usability.

• Leading platform for model portfolio services

  This award is for the platform that best supports advisers (and their clients) using model portfolio services (MPS) from discretionary fund managers. Awarded to the platform given the highest marks in a survey of leading discretionary managers.

• Leading adviser practice (less than 10 advisers)

  The judges will be looking for evidence that a first-rate customer offering, demonstrating great value for money, is supported by the platform and other tech products. The judges will wish to know how your tech stack works for you and which platform, ATR, cashflow, practice management system et al you employ. They will also want to know how technology lowers costs and risk whilst increasing efficiency and the client proposition. The judges will wish to know how the issue of cybersecurity is addressed.

• Leading adviser business (10 advisers or more)

  The judges will be looking for evidence that a first-rate customer offering, demonstrating great value for money, is supported by the platform(s) and other tech products. The judges will wish to know how your tech stack works for you and which platform(s), ATR, cashflow, practice management system et al you employ. They will also want to know how technology lowers costs and risk whilst increasing efficiency and the client proposition. The judges will wish to know how the issue of cybersecurity is addressed.

• Leading adviser for sustainable investment

  A firm with all the best adviser qualities as itemised above together with a leading sustainable proposition matching their chosen target market. The judges will consider which of the six adviser finalists combines a compelling advice and financial planning offering with a well-resourced, sustainable investment solution that fits their customer.

• Best Use of Platform Technology

  This award is for a project that is a partnership between a technology provider and a platform. Each winning partner will receive a trophy. The judges will initially wish to understand what business challenge the project was designed to solve. The winners will be the partnership that delivers the best solution to this, demonstrating successful use of technology and offering a superior service from a customer perspective and business results. Importantly, the judges will be looking for evidence of improved value for money for the customer. The judges will be looking at what business capabilities are enhanced, how it integrates with other systems, who are the key users and what are the key functions. They will also be looking at the impact on the business, on customers, market uniqueness, delivery on time and budget plus delivery on the basics such as security, reliability and regulatory compliance.

• Leading digital platform

  The award reflects the growing importance of financial technology and automation for client engagement and user experience in investment and financial planning in both the direct to consumer, intermediated and hybrid sectors. The award will go to the platform, or the core component behind a platform, that is a leader in the deployment of technology to improve the quality of guidance or advice and that shortens and eases the customer journey, one that customers find easiest to use. This may include the use of non-obvious sources of data to add new insights, speed up the process and enrich the investor experience. It may involve the use of algorithms or even artificial intelligence to better inform an investor or adviser. Or, it may involve smart and novel ways to engage investors in a way that keeps them coming back to the platform to engage.

• Leading retirement proposition

  This award is for the platform with the best all round retirement/drawdown solution - an on-platform retirement proposition that enables the customer to look across tax wrappers and manage all investments together, to enable genuinely holistic investment methodology, as well as offering a competitive personal pension proposition. The changes to IHT in the 2024 autumn budget may well make annuitisation attractive at some stage. Good solutions to this end might be appreciated by the judges.

• Leading independent planning tool provider

  This award will be made to the leading independent planning tool provider’ that advisers find the most valuable in supporting their proposition in ensuring that they identify the best client outcome. The judges will consider how well and how easily the tool integrates with other elements of the technology employed and how it avoids re-keying etc *This award is not for research, rating or data providers as there is another award specifically aimed at them.

• Leading investment research, ratings, and data provider

  The advisers’ choice of the leading and most credible fund ratings and research provider. Voted for by advisers.

• Leading innovation award

  This award quite simply celebrates innovation, whether a platform (conventional retail, robo or hybrid), planning tool or application that makes life better for platforms, advisers or investors, that breaks new ground in novel ways at a lower cost for the client or the adviser. We are quite simply looking for innovative technology application that makes the judges go “Wow!”. That said, the judges will, of course, wish to know exactly what the problem is that the innovative product is solving. The judges will look at products launched in the last 18 months, and which are live at the date of submission.

• Best wealth management platform

  This award is for vertically integrated platforms providing integrated asset management and/or financial advice/planning capability. The judges will be looking for a proposition that offers a straightforward solution that meets the requirements of target customers and offers great value for money. Suitability and value for money will be key to winning this award. The platform should enable the adviser to offer a range of portfolios that meet the requirements of their customers in terms of risk and suitability. The judges will want to know exactly what segment of investors the proposition is targeted.

  Eligibility: The award will be open to platforms with manufacturing or distribution capacity or both.

• Leading platform for discretionary investment

  This award is for the best platform used by advisers wishing to run discretionary portfolios, either models or bespoke, under their own permissions or the platform’s. The judges will be looking for a high level of efficiency in execution and dealing. The judges will expect investment scope to match the needs of their target customers. The platform should enable the adviser firm to offer a range of portfolios that meet the requirements of their customers in terms of risk and outcome. The efficiency of trading and reporting will be essential. Entrants should ensure that all charges incurred by customers are shown clearly and they should demonstrate that they represent value for money for the end customer.

  Eligibility: The award will be open to those platforms supporting advisers wishing to offer discretionary portfolios

• Leading innovation in workplace solutions

  The judges will be looking for the most innovative and effective workplace platform, platform component, or use of innovative technology; the proposition that meets the needs of members (most crucially), employer and adviser (where appropriate) and that offers a broad range of benefits and demonstrates success in gaining employees’ awareness and participation. The winner could be a flexible benefits platform, a corporate wrap or other forms of benefits hub. The judges will be looking for a product that has shown innovation in attracting employees to the scheme whilst demonstrating sound processes and efficient administration and support. The winner will have demonstrated innovative use of technology and expertise to build a proposition that addresses the challenging issues currently in the workplace market. The winner will have established some traction in the market and have demonstrated appeal to customers. The award will be open to both employee benefit and corporate platforms and other technology propositions that increase or improve engagement between employee and employer.

  Eligibility: The award will be open to both employee benefit and corporate platforms and other technology propositions that increase or improve engagement between employee and employer

• Best institutional platform

  The winner will be a regulated institutional platform that provides access to liquid and illiquid funds (primarily*), and ETFs and securities, over a wide jurisdiction, enabling specifically retail platforms and also wealth managers and third-party providers to access and trade funds. The judges will reward the breadth and quality of services offered to platforms and wealth managers.

  Eligibility: The award will be open to wholesale platforms

• Best strategic platform partner

  For the provider of essential or enriching solutions and services to platforms* that enables broader coverage, functionality, efficiency, or innovation.

  Eligibility: The award will be open to those providers who can demonstrate that they have significantly improved and/or supported the primary activities or operation of a Platform.

• Leading platform journalist

  The award for the journalist that covers the platform sector with a true understanding of what is going on and why and who pens original articles.

• Leading platform journalist

  Winner: Victoria Bell

• Equisoft award for best platform service

  Winner: True Potential

  Runner up: Fundment

• Leading investment research, ratings and data provider

  Winner: FE fundinfo

  Runner up: Defaqto

• Best Platform provider AUM up to £40 billion

  Winner: True Potential

  Runner up: Fundment

• Best Platform provider AUM over £40 billion

  Winner: Transact

  Runner up: Quilter

• Leading Platform for model portfolio services

  Winner: Quilter

  Runner up: abrdn

• Best strategic platform partner

  Winner: BNY Pershing

  Highly commended: Winterflood Business Services

• Best institutional platform

  Winner: Allfunds

  Runner up: Saxo

• Leading platform for discretionary management

  Winner: Transact

  Runner up: Quilter

• Best Wealth management platform

  Winner: Benchmark Capital

  Runner up: Quilter

• Leading innovation in workplace solutions

  Winner: Aegon

  Runner up: Royal London

• Leading innovation award

  Winner: P1 Investment Services

  Runner up:True Potential

  Third place:Model Office

• Leading planning tool provider

  Winner: Dynamic Planner

  Highly commended: EV

• Leading retiremment proposition

  Winner: WealthTime

  Runner up: Quilter

• Leading Digital platform

  Winner: Ignition Advice

  Runner up: SS&C

• Best use of Platform technology

  Winner: Aegon & Pensions Lab

  Runner up: Winterflood Business Services & Fundment

• Leading Adviser for sustainable investment

  Winner: EQ Investors

• Leading Adviser practice

  Winner: Barwells Wealth

  Runner up: Lightside Financial Services

• Leading Adviser business

  Winner: Clifton Wealth Partnership

  Runner up: EQ Investors

• Platform of the year 2024

  Winner: Quilter

  Runner up: Transact

  Third place: Fidelity Adviser Solutions